Inbound marketing is a marketing strategy that seeks to build relationships between your brand and customers by attracting them with valuable content, engaging with them in social media and gently converting them to sales leads over time as they learn about your products and services and get to know you as a trusted source.
Why now?
The days of placing ads in the newspaper and sending mailings to every address in the book are gone. Inbound marketing strategies available with Conversational Communications allow you to take advantage of everything the Internet has to offer. We begin by reviewing your mission, the execution of that mission, and your target audience to find the most effective online marketing strategies for your brand. You need a way to track which marketing tactics are working and which are not.
Conversational Communications focuses on solving these marketing challenges with our professional inbound marketing consulting services.
It all centers around your website. It must be properly optimized for search engines and full of compelling content – articles, whitepapers, podcasts, video – to attract prospects and even journalists. And you need a great reason NOT to have a blog. An effective and timely updated blog will:
There are even more opportunities to connect with your customers by being present and active on the right social media networks ... for you!
Our inbound marketing consultants design and implement a lead generating marketing program that will help your business get found by the people already looking for your product or service. We entice visitors to "raise their hand" and tell you they are interested (convert to a lead).
We help you communicate with those leads until they are ready to buy from you (lead nurturing).
And we help you continue to market to your clients and customers with relevant messages and offers that add value and deepen your relationship (loyalty building).
One of the best reasons to mount an inbound marketing initiative is that it's highly measurable. You can see the results!
Inbound Marketing Packages:
Let us coordinate your inbound marketing and writing, including newsletter postings, e-mail campaigns, and blogs. By using Conversational Communications to supplement your inbound marketing and public relations efforts, you can save money and free up your time. We build customized packages to meet the needs of every client, so you can choose what works best for your organization while staying within your budget.