Undiscovered

There's always something new. Something shiny. There's always new territory to explore. Something to discover.

I got into this mindset from reading a particular stat on the fabulous ReadWriteWeb blog.

20% of searches on Google each day have NEVER been searched for before

Now that's a pretty amazing stat.

Why do I think it's important?

When you're looking at keywords and keyphrases, doing your discovery and making decisions, you've always got to go back and see how you're performing. Sure, that's easy enough. But society is always evolving so it's also enlightenting to know that how we use the search engines evolves as well.

What we're searching on the Internet for your products, services or goods won't necessarily be the same in just three short months.

And that puts us right back into discovery mode.